Directory for Co-working Spaces
Project Overview
Create a one-stop solution for users to search, enquire and compare between the best co-working spaces available in the region significantly reducing the time and effort they make to finalise a co-working space and get everything done at the comfort of a few clicks.
The platform should follow a minimal and modern design style which should be easy to use and attractive.
Tools
Problem Statement
Ayushi (ref:user persona) is a founder/CEO of a startup who needs a broader visibility to co-working spaces in a locality which is central for the entire team because she doesn't want to go to a traditional office space recommended by the Global Players/Real Estate Brokers who have been hogging the online search space throughout the past decade.
Research & Analysis
Growth Industry
The flexible space industry will remain one of the office market’s primary growth catalysts, showing no signs of slowing
Sign of the Times
COVID-19 has accelerated structural shift towards flexible use of office space. Companies of all sizes are having to rethink their real estate strategy.
Penetration Remains Low
30% of corporate real estate portfolios will be flexible workspace by 2030, the penetration currently being at roughly 6%
User Persona
Wireframes
Visual Design
Prototype
Challenges
The primary challenge was to create a design which kept images at the forefront while also making the website experience easy-breezy and comfortable. The user should not feel over-burdened by too much content but should also be able to view the right amount of content and perform the expected action.
Due to time and budget constraints, interactions were not included in the design. However following the fresh and captivating brand colours & illustrations doesn't make the viewing experience monotonous.
At no point the visitor is supposed to feel that they will be forced to sign-up or register. The content was to be presented as transparently as possible in order to increase conversion rate.
Conclusion
This was an exciting project for me because I closely got to work with the back-end and front-end developers. It was a learning experience for me to iterate the designs according to code constraints.